VIRGINIA NURSERY & LANDSCAPE ASSOCIATION

Mission Statement

To enhance and promote Virginia's nursery and landscape industry.

Vision

To become the Leader and resource for Virginia's nursery and landscape industry.

• For information
• For contacts
• For economic promo
• For leadership
• For support
• For certification

STRATEGY: We will develop a comprehensive marketing plan that addresses the interest of VNLA members and green industry consumers.
Goals: association "branding"; use of adv media (newsprint, radio, TV); green industry venues (field Day, F&F Showcase, State Fair); wholesale centers to promote membership

Theme of year "Professionalism" 2006
2004/05 Certification

	Start budgeting for a marketing campaign
	Partner with other 'related' associations to share the cost
	Promote the hiring of certified green industry professionals
	Promote the benefits of our products/services
	Enhancing the image of the association will help alleviate member apathy

Objectives: (click here)

YOU CAN MAKE THE DIFFERENCE!

Your Roots Are in Virginia!