Mission Statement
To enhance and promote Virginia's nursery and landscape industry. VisionTo become the Leader and resource for Virginia's nursery and landscape industry.
 | • For information • For contacts • For economic promo • For leadership • For support • For certification |
STRATEGY: We will develop a comprehensive marketing plan that addresses the interest of VNLA members and green industry consumers. Goals: association "branding"; use of adv media (newsprint, radio, TV); green industry venues (field Day, F&F Showcase, State Fair); wholesale centers to promote membership Theme of year "Professionalism" 2006
2004/05
Certification
 | Start budgeting for a marketing campaign |
 | Partner with other 'related' associations to share the cost
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 | Promote the hiring of certified green industry professionals
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 | Promote the benefits of our products/services |
 | Enhancing the image of the association will help alleviate member apathy
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YOU CAN MAKE THE DIFFERENCE! Your Roots Are in Virginia! |